
Program Overview
An overview of the 2026 symposium, presenting preliminary session titles, with additional speakers and sessions added as the program continues to take shape. Please find speaker abstracts below.
🍇 Registration & Morning Coffee, 8:00 – 9:00 AM International Center
🍇 Pre-Symposium Workshop, 9:00 AM – 12:30 PM International Center
A Workshop on the Arts and Sciences of Wine Quality Judgment
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9:00 – 11:00 AM Wine Judging From Multiple Perspectives
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Chair: Xiao-Li Meng, Founding Editor-in-Chief, Harvard Data Science Review
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Orley Ashenfelter, Joseph Douglas Green 1895 Professor of Economics, Emeritus, Princeton University
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Fundamentals of Wine Quality and Their Sensory Perception
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Philippe Masset, Associate Professor of Finance, EHL Hospitality Business School
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What Data Science Reveals About Wine Evaluation
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Ha Nguyen, Assistant Professor of Sensory Science, UC Davis
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Beyond the Glass: Wine Evaluation Through the Lens of Sensory Science
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11:00 – 11:30 AM Break
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11:30 AM – 12:30 PM Panel Discussion and Q&A
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Isabelle Lesschaeve, Wine Sensory Educator and Founder, InnoVinum Academy
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Ben Montpetit, Marvin Sands Department Chair and Richard E. Kunde Endowed Chair, Department of Viticulture and Enology, UC Davis
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Andrea Robinson, Master Sommelier, Andreawine
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12:30 – 1:30 PM Lunch
🍇 Judgment of Davis Part I, Ticketed Event, 2:30 – 4:00 PM Sensory Theater, Robert Mondavi Institute
🍇 Judgment of Davis Part II, Ticketed Event, 5:00 – 6:30 PM Sensory Theater, Robert Mondavi Institute
🍇 Opening Reception, 6:00 – 8:30 PM Courtyard, Robert Mondavi Institute
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Judgment of Davis Results, to be announced after 7:00 PM
🍇 Screening of "The Swirled Cup," 8:30 – 9:30 PM Sensory Theater, Robert Mondavi Institute
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Introduced by Andrea Robinson, Master Sommelier, Andreawine
Abstracts — More Coming Soon!
MAY 18: PRE-SYMPOSIUM WORKSHOP
A Workshop on the Arts and Sciences of Wine Quality Judgment
Fundamentals of Wine Quality and Their Sensory Perception | Orley Ashenfelter, Joseph Douglas Green 1895 Professor of Economics, Emeritus, Princeton University
Wines are classic experience goods whose quality is determined by fundamentals of fruit quality, a recipe for the wine, and the skill of a winemaker. The determinants of fruit quality have been effectively studied, as I show. The ultimate sensory evaluation of wine is less well understood, as I also show.
What Data Science Reveals About Wine Evaluation | Philippe Masset, Associate Professor of Finance, EHL Hospitality Business School
Wine is a prototypical experience good: its quality is uncertain prior to consumption and remains difficult to assess even after tasting. As a result, markets rely heavily on evaluations produced by experts, juries, and increasingly large-scale user-generated platforms. These evaluations play a central role in shaping demand and prices. Yet their reliability as indicators of underlying quality remains an open question.
This presentation proposes a decomposition of wine scores into four components: latent quality, taster effects (preferences, scale differences, expertise), context effects (tasting conditions, information, social dynamics), and noise. Drawing on insights from economics and data science, the talk shows that most observed scores are not direct measurements of quality but noisy constructs influenced by systematic and random distortions.
Using examples from the literature and real-world data (including expert disagreements, jury inconsistencies, and large-scale amateur ratings) the presentation highlights fundamental challenges in extracting signal from evaluations. It then discusses how data science tools (aggregation, normalization, bias correction, and modeling of individual heterogeneity) can partially recover latent quality. The role of market prices as alternative information aggregators is also examined, alongside structural approaches such as those pioneered by Orley Ashenfelter, which aim to estimate quality directly from weather variables. From an AI perspective, the talk emphasizes both opportunities and limitations: while machine learning can scale the analysis of high-dimensional tasting data, it primarily learns from existing evaluations and therefore inherits their biases (“garbage in, garbage out”).
The presentation will conclude by arguing that what ultimately matters is not objective quality (if it exists) but perceived quality, as the pleasure derived from wine depends primarily on how quality is experienced rather than on its intrinsic level.
Beyond the Glass: Wine Evaluation Through the Lens of Sensory Science | Ha Nguyen, Assistant Professor of Sensory Science, UC Davis
For centuries, wine has been judged, scored, ranked, and celebrated. But what does it really mean to evaluate wine quality? This talk will explore wine evaluation through the lens of sensory science, highlighting how the complexity of human perception and individual differences shape the wine experience and consumer preferences, and how sensory methodologies, experimental design, and data science can support more informed decision-making in both research and business.
MAY 19: SYMPOSIUM DAY 1 — 50 YEARS OF CHANGES IN WINE PERCEPTION AND DEMAND
The Evolving Demands of Wine Consumers
Why Global Wine Consumption Isn’t Following Tobacco’s Path | Kym Anderson, Professor Emeritus of Economics, Adelaide University
The volume of global wine consumption has been declining since 2009, despite population and income growth, and is now the lowest it’s been since 1960. Like craft beers and spirits though, sales are doing better for fine wines than for standard-quality wines, and sparkling, rosé and white fine wines are doing better than reds. Premiumization is to be expected while wine sales are mostly confined to high-income countries; and the relative prices of iconic wines are understandably soaring as the IT revolution (and China’s rapid growth) boosts the relative incomes and wealth of the world’s highest-spending consumers. Declining sales volumes in high-income countries are being partly offset by rising sales in developing countries, and – together with vine-pulls – could eventually happen fast enough to reverse the wine industry’s current downturn.
Risk in Context: What Global Trends Say | Julian Braithwaite, Chief Executive, International Alliance for Responsible Drinking
Alcohol is rarely out of the headlines. From wellness trends and generational shifts to claims about cancer and “no safe level,” the public conversation is increasingly shaped by simplified and often polarised narratives. But has the underlying reality
changed? This intervention brings the discussion back to evidence – placing risk in context by examining what global trends actually show across consumption, science, and policy.
GLP-1 Drugs and the Unravelling of Drinking Rituals: Evidence from a Mixed-Methods Study | Felicity Carter, Founder, Drinks Insider
This talk presents findings from a mixed-methods observational study of GLP-1 receptor agonist users, combining survey data (n≈360) with in-depth qualitative interviews to understand how these drugs are changing alcohol consumption. Rather than a uniform reduction in drinking, the data reveal three distinct response patterns: extinction, aversion and disruption. The study also identifies a secondary disruption of behavioural scripts around drinking. For a category like wine, where meaning, identity, and ritual play a central role, this raises questions about how durable consumption patterns will be if the underlying behavioural scripts begin to erode.g France as a leader in redefining wine for the modern era.
Global Wine Demand and Local Markets for Winegrapes | Daniel Sumner, Frank H. Buck Jr. Distinguished Professor, Department of Agricultural and Resource Economics, UC Davis; Director, Giannini Foundation of Agricultural Economics
Wine demand drives winegrape demand. Market turmoil in local winegrape markets plagues growers with long-lasting investments in vineyards of specific varieties in specific locations. Grapes crushed for wine have been falling along with inflation-adjusted prices in much of California, and especially in many of the warm Central Valley districts that produce grapes for low-priced wines. These same growers face local supply-side quantity or cost shocks and competitiveness concerns that obscure the influence of global demand trends from local or temporary issues. In California’s Central Valley, which had supplied more than 3 million tons of grapes for wine, the quantity crushed has fallen by 40%, and the price has fallen by 15% since 2018. Both quantities and prices have bounced up and down for the prior two decades. For the Central Valley as a whole, the peaks in both prices and quantities were 10 to 15 years ago, with substantial local variations, mainly from the higher-priced North to the lower-priced South. This presentation explores and illustrates how the declining global market demand for wine pressures local growers.
Human Craft, Machine Insight: The Future Wine Market?
A Chemical Map of Pinot Noir: How Terroir and Producer Style Shape Wine Identity | Alexandre Pouget, Professor in Neuroscience, University of Geneva
Pinot Noir is cultivated around the world, producing wines widely admired for their complexity and finesse. Yet very little is known about how their chemical profiles vary across geographical regions, or whether terroir is indeed expressed in their chemistry. To address this question, we analysed 16 Pinot Noir crus (e.g., Domaine Brunner, or Clos des Mouches from Drouhin, ) using GC-MS from several regions, including Burgundy, Alsace, Neuchâtel, Valais, Geneva, Oregon, and California. We found that individual crus can be recognised with an accuracy approaching 80%, independent of vintage. Moreover, nonlinear dimensionality-reduction techniques reveal that these crus lie along a continuum extending from Burgundy to Alsace, Neuchâtel, Valais, and Geneva. Within Burgundy, we did not observe a clear subdivision between Côte de Beaune and Côte de Nuits. Instead, wines produced by the same estate (e.g., Jadot, Drouhins, Bourchard) tended to cluster together, suggesting that estates impose a consistent winemaking style across their various appellations. Remarkably, this stylistic fingerprint can extend beyond Burgundy: wines from Domaine Drouhin in Oregon share significant chemical similarities with their Burgundian counterparts from the same estate. Finally, we report that we can estimate the vintage with an error of roughly three years based solely on GC-MS data. Together, these results demonstrate for the first time that both geography and winemaking philosophy are major determinants of the chemical identity of Pinot Noir wines.
Wine–Cheese Pairing: Human Craft × Machine Insight | Jing Cao, Professor of Statistics, Southern Methodist University
Wine–cheese pairing is a culturally established practice traditionally guided by expert heuristics rather than systematic empirical analysis. This study adopts an exploratory, data-driven approach to investigate the mechanisms underlying perceived ideal red wine–cheese pairings using a newly curated dataset derived from expert recommendations and enriched with physicochemical, nutritional, and descriptive attributes of wines and cheeses. Numeric analyses reveal statistically significant but weak associations between wine composition (e.g., alcohol, sugar, tannin presence) and cheese attributes (e.g., carbohydrate content, saturated fat, strength), indicating that no single compositional variable strongly determines pairing success. To uncover latent sensory structures beyond these modest correlations, we apply unsupervised clustering to TF–IDF representations of combined wine and cheese tasting descriptions, identifying four robust pairing archetypes: structure–fat buffering, texture harmony, acid–salt contrast, and umami resonance. Together, the results show that ideal wine–cheese pairing is governed not by simple rules but by multidimensional sensory alignment involving texture, structure, acidity, and savory depth, and they demonstrate the value of integrating numeric and text-based analyses to reveal pairing mechanisms that are obscured when physicochemical variables are considered in isolation.
MAY 20: SYMPOSIUM DAY 2 — THE NEXT 50 YEARS
Future-Proofing Vineyards
‘Money-vine’: Ensuring Long-Term Economic Sustainability in Vineyards | Brent Sams, Research Scientist, GALLO Viticulture Research
Simply put, the best way to future-proof vineyards is to ensure that grape production is economically sustainable. Challenges from extreme weather events, water scarcity, and reduced labor availability must be addressed to ensure long-term vineyard profitability. Technology advancements are therefore critical to optimizing future vineyard performance. Today most vineyard managers employ traditional applications such as manual control of irrigation, random vine and fruit sampling methodologies, and single-rate block-level applications for inputs such as water, nutrients, and standard cultural practices. Future economic success will depend on growing more and higher quality grapes on less land with fewer inputs. Vineyards and other perennial crop systems inherently require more intensive farming methods than commodity crops due to their greater establishment costs and longer production life. Vineyard trellis and irrigation systems increase establishment costs and contribute to the difficulty of industry-wide scaling of automation and mechanization due to the multitude of the systems employed. Vineyard profitability currently suffers from high fixed and annual production costs, as well as few options for optimizing management practices based on spatial variability. The spatial quantification of yield and production input costs are the first steps for optimizing management practices and vineyard performance. Once spatial yield and net revenue variability within a vineyard block are characterized, managers can optimize productivity by identifying production zones and applying differential practices within each zone based on spatial variability. The additional revenue generated by variable rate management must exceed the expense of its implementation to achieve economic viability. While the agronomic knowledge for variable rate management and other precision farming practices currently exists, viable tools and practical applications must be developed for their implementation to ensure vineyard economic sustainability for the future.
New Multi-scale Data Streams and Machine Learning Approaches for Precision Irrigation Management: Lessons from GRAPEX | Andrew McElrone, Research Plant Physiologist, USDA-ARS; Adjunct Professor, UC Davis
Premium winegrape production thrives in Mediterranean climates, which are characterized by hot and dry summers, but can also experience prolonged droughts and heat waves that increase crop water demands. Under these conditions, most winegrape growers in California utilize irrigation strategies that support water demands of the vine while maximizing fruit quality. Growers face increasing scrutiny over water use associated with the Sustainable Groundwater Management Act that mandates a long-term, sustainable approach to managing groundwater to prevent overdraft and protect water resources. Precision irrigation management of vineyards must address three core questions: how much water to apply, when to apply it, and where to apply it? Our large and interdisciplinary research group has developed technologies that integrate ground-based and remotely sensed data streams to answer these questions and guide irrigation management. Here, I will share details on how these data streams were developed in partnership with growers within the framework of the GRAPEX project, and how machine learning/AI approaches have been used to predict near term crop water demands and map root-zone soil moisture and vine stress using thermal and multispectral reflectance. I will also touch upon plans to develop computer vision tools for additional agriculture trait targets.
Tomorrow’s Grapevines: AI-Powered Genomics and Breeding
Building Out Our Information and Technology Stacks: Genomics-Enabled Breeding for Crop Quality and Stress Tolerance | Christine Diepenbrock, Associate Professor in Plant Sciences, UC Davis
Genetics and genomics provide an important set of tools for use in breeding. Of these, one common tool has been marker-assisted selection, which involves assaying specific positions in the genome that have a large effect on priority traits. Another common tool has been genomic selection, which involves leveraging genome-wide markers to predict breeding values for priority traits. Genomics can also be helpful for understanding how plant materials relate to each other, and (once paired with trait data) how that variation gives rise to traits of interest. AI, and AI-powered genomics, are bringing a complementary set of opportunities to next-generation plant breeding. We can increasingly uncover relationships between multi-omic data and both classical and novel trait measurements, to understand productivity and quality (and factors underlying differential performance for these traits) across genotypes, environments, and management scenarios. I will discuss recent and ongoing work in our lab, including through collaborative partnerships, to measure, dissect, and predict nutritional quality and stress tolerance traits to inform breeding. A couple of the examples I will describe have taken place in diverse crop and/or environment types, and a couple will involve phenolic compounds given their cross-relevance in the wine industry. I will also discuss where we (humbly, and thus far) have found the value added to be with regards to the use of AI in plant breeding. Finally, I will describe why we are still keen on both foreground and background selection in breeding, and a couple to few challenges that have seemed critical to address in co-design/build/test/learn cycles even while building out our information and technology stacks.
Leveraging AI to Unlock the Genetics of Rootstock Adaptation | Luis Diaz-Garcia, Assistant Professor, Department of Viticulture and Enology, UC Davis
Grapevine rootstocks are a critical but historically underserved target for genetic improvement, yet their role in determining vine performance under drought, salinity, and biotic stress has never been more consequential as growers navigate increasingly water-limited and challenging production environments. AI is now reshaping how we approach rootstock breeding, enabling the integration of high-dimensional genomic, phenotypic, and environmental data to accelerate the development of superior and more diverse germplasm. This presentation offers a broad perspective on how AI-driven tools are transforming rootstock research and breeding programs, drawing on advances from the wider field as well as ongoing work at UC Davis. Key topics include the application of genomic prediction and machine learning to complex quantitative traits such as drought tolerance and root system architecture; the use of genome-environment association approaches to identify adaptive loci across diverse growing regions; and the emerging role of computer vision in capturing root morphology and physiological responses that were previously intractable at breeding scale. By synthesizing recent developments across research programs, this presentation aims to illustrate how AI is not simply accelerating conventional breeding pipelines but enabling fundamentally new questions about the genetic basis of rootstock adaptation, with direct implications for the resilience and sustainability of viticulture worldwide.
Towards the Adoption of Modern Breeding Tools Based on High-Throughput Genomic and Phenomic Data to Speed Up Grapevine Variety Release | Vincent Segura, INRAE Researcher in Quantitative Genetics, AGAP Institute
In the context of climate change, it is urgent to release new grapevine varieties that meet the ever-growing expectations of winegrowers. However, traditional breeding programs are long, typically spanning around 16 years between the original cross and the registration of a new variety. While modern tools, like molecular markers, are being routinely used to select disease-resistant varieties, their application to more complex traits—such as those typically targeted for grapevine adaptation to the constraints imposed by climate change—remains limited. Genomic and phenomic selection, which make use of high-throughput genomic and phenomic data, have been proposed as promising modern tools in several species to complement marker-assisted selection, but their application in perennial fruit crops like grapevine is still in its infancy. Here, I will review the few studies reporting the use of phenomic and genomic selection in grapevine and discuss how they can be integrated to boost grapevine breeding programs.
Data Science Tools for the Future of Wine
Foundation Models in Agri-Food Science: A Quick Tour and Two Case Studies | Xin Liu, Professor of Computer Science, UC Davis
Foundation models are emerging as a powerful new paradigm for learning from large, diverse biological and agricultural data, with growing potential across agri-food applications. This talk will briefly review how foundation models are being used in agri-food science and highlight both their promise and current challenges. I will then present two ongoing research projects: one on multimodal foundation models for bacteria detection, and another on developing genome foundation models for lettuce. Together, these examples illustrate how foundation models may support more scalable, data-driven discovery in agri-food science.
The Effect of GLP-1 Drugs on the Demand for Beverages | Jill McCluskey, Regents Professor and Director of the School of Economics, Washington State University
In recent years, many consumers are consuming less alcohol for several possible reasons, including health-conscious moderation and the widespread adoption of glucagon-like peptide-1 (GLP-1) drugs, such as Ozempic. To understand this better, we classify grocery store scanner data for a wide variety of drink products, including wine and other alcoholic beverages, into categories based on their levels of food processing. We present sales trends of selected products. Then, we focus on households where someone started taking a GLP-1 medication. By comparing their shopping habits before and after starting the drug—and comparing them to people who have not started taking them—we are able to measure exactly how much these medications change the way people buy drinks.
From Finding a Bottle to Global Wine Market Intelligence: 27 Years of Wine-Searcher Data | Jules Perry, CEO, Wine-Searcher
For 27 years, Wine-Searcher has helped consumers find wines and compare prices. Along the way, it has also built one of the world’s most extensive datasets on wines, spirits, beers, prices, availability, and consumer interest across 133 countries. This talk will show how it has grown from a practical search tool into a source of global wine market intelligence. I will share a few highlights, trends, quirks, and stories from the dataset, and explore how these insights can be useful to both the wine industry and consumers. I will finish with some thoughts on the future, as AI and other new technologies change the way information is searched, analysed, and trusted.
Symposium Speakers
Our roster is actively expanding — new voices and leaders will be added as they join.

Maryam Ahmed
CEO, Maryam + Company

Julian Alston
Distinguished Professor Emeritus, Department of Agricultural and Resource Economics; Director, Robert Mondavi Institute Center for Wine Economics, UC Davis
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Kym Anderson
Professor Emeritus of Economics, Adelaide University

Orley Ashenfelter
Joseph Douglas Green 1895 Professor of Economics, Emeritus, Princeton University

Eric Asimov
Chief Wine Critic, The New York Times

Katerina Axelsson
CEO and Founder, Tastry

James Bisset
Next Gen Learning

Julian Braithwaite
Chief Executive, International Alliance for Responsible Drinking

Jing Cao
Professor of Statistics, Southern Methodist University

Felicity Carter
Founder, Drinks Insider

Joe Czerwinski
Reviewer, Robert Parker Wine Advocate

Julien Delarue
Associate Professor of Food Science and Technology, UC Davis

Luis Diaz-Garcia
Assistant Professor, Department of Viticulture and Enology , UC Davis

Christine Diepenbrock
Associate Professor in Plant Sciences, UC Davis

Francesca Dominici
Director, Harvard Data Science Initiative

Ashley DuBois Leonard
Founder and CEO, InnoVint
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Mason Earles
Associate Professor Departments of Viticulture and Enology and Biological and Agricultural Engineering, UC Davis; CTO and Co-Founder, Scout

Ed Feuchuk
General Manager, Tank Garage Winery
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David Glancy
Founder and CEO, San Francisco Wine School

Robin Goldstein
Deputy Director, Robert Mondavi Institute Center for Wine Economics; Department of Agricultural and Resource Economics, UC Davis

Cathy Huyghe
CEO and Co-Founder, Enolytics

Nadia Kinkade
Senior Director, DTC Sales and Marketing, PEJU Winery

Sergiy Konovalov
Global Technology Partnerships Lead, Anthropic

Isabelle Lesschaeve
Wine Sensory Educator and Founder, InnoVinum Academy

Susan R. Lin
Head of Wine, Belmont Wine Exchange; President and Co-Founder, Asian Wine Association of America

Xin Liu
Professor of Computer Science, UC Davis
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André Hueston Mack
Owner and Winemaker, Maison Noir Wines

Karen MacNeil
President and CEO, Karen MacNeil & Company

Wanda Mann
East Coast Editor, The SOMM Journal
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Kimberlee Marinelli
Assistant Winemaker and Agroecologist, Opus One Winery

Gerard Martin
Research, Development and Innovation Executive, South Africa Wine

Philippe Masset
Associate Professor of Finance, EHL Hospitality Business School
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Jill J. McCluskey
Regents Professor and Director of the School of Economics, Washington State University

Andrew McElrone
Research Plant Physiologist,
USDA-ARS; Adjunct Professor, UC Davis
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Xiao-Li Meng
Editor-in-Chief, Harvard Data Science Review

Michael Mondavi
Co-Founder, Michael Mondavi Family Estate
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Ben Montpetit
Marvin Sands Department Chair and Richard E. Kunde Endowed Chair, Department of Viticulture and Enology, UC Davis

Ha Nguyen
Assistant Professor of Sensory Science, UC Davis
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Sam Paddock
CEO, Next Gen Learning

Jules Perry
CEO, WIne-Searcher

Minsoo Pak
Managing Director, EY

Dan Petroski
Winemaker, Massican Winery

Alexandre Pouget
Professor in Neuroscience, University of Geneva

Madeline Puckette
Co-Founder, Wine Folly

Clive Pursehouse
Executive Editor, Forbes Wine

Andrea Robinson
Master Sommelier, Andreawine

Karen Ross
Secretary, California Department of Food and Agriculture

Ron Runnebaum
Associate Professor, Department of Viticulture and Enology and Department of Chemical Engineering and Materials Science, UC Davis

Audrey Russek
Curator, Food and Drink Collections, UC Davis Library

Brent Sams
Research Scientist, GALLO Viticulture Research

Vincent Segura
INRAE Researcher in Quantitative Genetics, AGAP Institute

Albert Strever
Associate Professor and Chair, Stellenbosch University

Dan Sumner
Frank H. Buck Jr. Distinguished Professor, Department of Agricultural and Resource Economics, UC Davis; Director, Giannini Foundation of Agricultural Economics

Liz Thach
President, Wine Market Council

Leland Vittert
Chief Washington Anchor, NewsNation; New York Times Best Selling Author

Liberty Vittert Capito
Professor of Practice of Data Science, Olin Business School at the Washington University in St. Louis; Harvard Data Science Review

Natalie Wang
Editor, Vino Joy News

Christine Wente
Chair of the Board, Wente Family Estates

Jason Wise
Chief Creative Officer, SOMM TV
Symposium Supporters
We welcome organizations interested in supporting the Vine to Mind 2026 symposium and advancing dialogue across the global wine ecosystem. Partnership opportunities are available for those looking to participate in and support this interdisciplinary event. For sponsorship inquiries, please contact melissa_knell@harvard.edu.
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Ricky Sun & Cathy He






















